Rotating images generate a higher sale for

November 27, 2015



360-degree spin images convert 27% higher than standard photos.


Attention to detail and advanced use of digital photo technology is paying dividends for, an online retailer of items for pregnant women and new mothers.


The retailer does its own photography for the 2,000 SKUs of maternity clothes, bags, accessories and related merchandise it carries online. Four times a year, under the direction of founder Albert DiPadova, a photographer and an internal production team shoot about 250 photos using up to five models at a time and dozens of combinations of clothing and accessories.


In the past would then take the new product photos and update the images each season on its various product pages. The uploaded photos showed only a conventional two-dimensional image, such as the front and back of a model wearing a maternity dress.


With images that rotate automatically when shoppers visit a particular merchandising page, the conversion rate on products sold on those pages is about 27% higher than for standard two-dimensional images.

“Our shoppers want to see every detail and look at a particular item from every angle before making a purchase,” says DiPadova. “A rotating image provides that detail and this feature really improved the conversion rate on many of our merchandising pages.”


an article edited from


written by Mark Brohan


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